The story of our logo...

April 07, 2014

The inspiration for the logo came from my favorite book, The Fountainhead by Ayn Rand. 

    
The Fountainhead's protagonist, Howard Roark, is an aspiring architect who firmly believes that a person must be a "prime mover" to achieve pure art.  A prime mover is not mitigated by others, and will never allow his/her completed vision to be “watered down” or compromised.

My logo is a dedication to the belief that a logical, reasoning mind is the key to creativity and production.